Value investing is a popular investment approach that can generate above-average returns over the long term, but many investors don’t understand what value investing truly entails. Put simply, value investing is an investment strategy that focuses on identifying stocks that are trading at prices below their intrinsic worth — based on fundamental analysis of the company — and according to renowned investor Warren Buffett, it’s one of the most effective ways to build wealth.

In this blog post, we’ll explore what value investing really means, how it works, and how you can apply it to your own investments.

Key Points

1. Defining Value Investing – what is it and why is it important

2. Examining the Two Basic Principles of Value Investing

3. Determining the Intrinsic Value of a Stock

4. Analyzing Financial Statements for Insight

5. Understanding Risk in Value Investing

Defining Value Investing – what is it and why is it important

The goal of value investing is to purchase assets at a discount and then hold onto them until their true value is realized. It is an important strategy because it emphasizes the importance of investing in companies with strong fundamentals and proven track records, rather than simply following the latest fads or market trends.

Value investors are looking for companies that are overlooked or misunderstood by the market, but have the potential for long-term growth and stability. By focusing on value, investors can build a diversified portfolio that has the potential to deliver consistent returns over time.

Examining the Two Basic Principles of Value Investing

Value investing has been around for decades and is a popular investment strategy. At its core, value investing focuses on two basic principles: intrinsic value and margin of safety. The first principle, intrinsic value, involves determining the true worth of a stock based on its underlying assets, earnings potential, and other factors. By understanding a stock’s intrinsic value, investors can make informed decisions about whether to buy or sell.

The second principle, margin of safety, is all about risk management. Essentially, it means buying stocks at a discount to their intrinsic value to protect against fluctuations in the market. By following these two basic principles, value investors aim to build a portfolio of high-quality stocks that offer both steady growth and a degree of protection from market volatility.

If you would like help to determine if value investing is the right investment strategy given your unique situation, click here to schedule a one-on-one 30-minute introductory meeting.

Determining the Intrinsic Value of a Stock

As an investor, determining the intrinsic value of a stock can be a crucial step in making informed decisions. Intrinsic value refers to the actual value of a company’s stock, rather than its market price. To arrive at this value, investors need to conduct extensive fundamental analysis and consider both quantitative and qualitative factors, such as earnings, assets, and growth potential, that can affect the future earnings and cash flows of that company.

By determining the intrinsic value, investors can conclude whether a stock is undervalued or overvalued, which can help them make more informed investment decisions. While this process may seem daunting at first, there are various methods and tools available to help investors calculate and determine the intrinsic value of a stock.

Analyzing Financial Statements for Insight

Analyzing financial statements can give you a wealth of insight into a company’s performance and financial health. By carefully examining key financial ratios, such as return on equity, debt-to-equity, and free cash flow, as well as others, you can gain a better understanding of a company’s profitability, debt levels, and overall financial stability.

Additionally, looking at trends in revenue and expenses over time can help you identify patterns and potential future trajectory. Whether you’re a seasoned investor or just getting started, analyzing financial statements is a valuable skill that can help you make informed investment decisions.

Understanding Risk in Value Investing

When it comes to investing, understanding risk is a crucial factor in making informed decisions. Value investing, in particular, involves analyzing companies to determine their intrinsic value and whether they are undervalued by the market. While this approach has the potential for high returns, it also comes with inherent risks.

One key risk is the possibility that the market may not recognize the true value of the company, resulting in a stagnant or declining stock price. Additionally, unforeseen events such as economic downturns can greatly impact a company’s performance and ultimately, the value of its stock. Therefore, it’s important for value investors to thoroughly research companies and consider potential risks before making any investments. By doing so, they can make informed decisions that have the potential for high rewards while minimizing their exposure to risk.


Value investing is a great way to take control of your investment portfolio and make sensible decisions for the future. Make sure that you understand all the intricacies of the system in order to be successful. Remember that value investing doesn’t mean investing blindly—it’s important to carefully analyze potential investments and never assume that any one stock is a sure thing.

Have an understanding of intrinsic stock values by examining a company’s financial statements, and always remember the risk factor. Also, don’t hesitate to reach out to us for help with any questions you may have. Investing smartly takes time and effort, but by taking your time and staying informed you can make smart decisions about your investments and secure a more stable financial future for yourself or your family.

The opinions voiced are for general information only and are not intended to provide specific advice or recommendations for any individual.

All investing includes risks, including fluctuating prices and loss of principal.​ No strategy assures success or protects against loss.

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